Rooty Hill Squash Competetition

Rooty Hill Squash

Kurzbeschreibung

We are an association that are going to be running squash competitions. The squash competitions will be held at Rooty Hill Squash Courts

Beschreibung

Sponsoring our weekly squash competition offers your business a unique opportunity to connect with a highly engaged, health-conscious, and community-driven audience. Here's why it's worth it:

1. 📍 Local Exposure Where It Matters

Our events bring together players, families, and spectators from across the region, creating repeated exposure for your brand in a trusted, recreational setting. With weekly events and growing participation, your name stays top of mind.

2. 📱 Ongoing Digital Promotion

Each sponsor receives visibility across our social media platforms, email newsletters, and digital assets — reaching an audience that values community and supports businesses that support them.

3. 🧠 Brand Alignment with Active Lifestyles

Squash players value performance, wellness, and consistency — values your brand can align with. Whether you're a fitness brand, a local café, or a service provider, you're building credibility by supporting a sport that promotes health and discipline.

4. 👥 Face-to-Face Interaction

As a sponsor, you’ll have the option to attend events, set up a booth, distribute samples, or network directly with participants and spectators. It’s a fantastic way to build relationships and promote services with a personal touch.

5. 📈 Affordable, Targeted Marketing

Unlike traditional ads, sponsorship puts your brand in the middle of real community engagement — week after week. With packages starting at just $100/week, this is one of the most cost-effective ways to increase your visibility in the NSW sports and recreation scene.

Kennzahlen für Sponsoren

1. Number of Players and Participants

100+ players each week, representing a diverse group of athletes ranging from beginners to more experienced players.

Players are generally local residents or members of your community, giving sponsors direct access to their customer base.

2. Audience Reach (Spectators)

In addition to players, each event will draw family members, friends, and other supporters. This increases the total audience to around 150-200 people per week (including spectators).

The average attendee might stay for 2–3 hours, providing multiple exposure opportunities for your brand.

3. Weekly Social Media Reach

Your event has active social media promotion, including Instagram, Facebook, and potentially YouTube, depending on your media strategy.

500+ followers on social media accounts, growing as the competition gets more popular.

4. Email Marketing

Your weekly email updates to players and followers.

Example: 500–700 recipients of event updates, competition results, and sponsor mentions.

High open rates (typically 25%–40%), with some sponsors gaining direct exposure in these communications.

5. Branding Exposure

Logo placement across several materials, such as:

Event flyers: Distributed to 100+ players and attendees.

Court signage: Visible to both players and spectators for the entire event.

T-shirts: When applicable, your logo will be displayed on shirts worn by participants and volunteers, providing ongoing exposure after the event.

6. Event Impact

Weekly events that continue to grow, allowing sponsors to benefit from repeat exposure over time.

Repeat customers: 60-70% of players tend to return, ensuring ongoing visibility for your brand.

Word-of-mouth: The local community is highly engaged, and sponsorship recognition drives referrals.

7. Increased Brand Association

Squash is a highly respected sport that promotes health, fitness, and personal growth. Sponsors are associated with positive values such as wellness, community, and active living.

This can help build brand loyalty among participants who value these attributes.

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